This course explains how dental practices can increase their visibility in modern AI-driven search environments. Participants will learn how traditional SEO principles intersect with emerging AI search technologies, and how to structure dental website content so it can be accurately interpreted, summarized, and recommended by AI tools such as Google AI Overview, ChatGPT, Gemini, Perplexity, and similar platforms. The course emphasizes practical, ethical, and scalable strategies appropriate for real-world dental practices.
Date: Tuesday, August 25th, 2026
Time: 2 PM ET
Cost: FREE!
Location: Zoom
Complete the form below to register for this FREE webinar with our sponsor, Lasso MD.
*Can’t watch in live, but still want to learn? Anyone who registers for this webinar will be sent access to the recording after for free. If you do not register, you will have to pay to see the recording :).
LEARNING OBJECTIVES
What you will learn:
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Distinguish between traditional SEO and AI-driven search visibility, including how modern AI search platforms interpret, summarize, and recommend dental content differently than keyword-based search engines.
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Identify the primary AI-powered search and answer platforms influencing patient discovery, such as Google AI Overview, ChatGPT, Gemini, and Perplexity, and explain how patients use these tools to research and select dental providers.
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Apply the core principles of Generative Engine Optimization (GEO) by structuring and labeling dental website content so it can be accurately ingested, localized, and surfaced within AI-generated summaries that drive appointment intent.
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Implement Answer Engine Optimization (AEO) strategies using structured FAQs and service content to deliver clear, authoritative answers to high-intent patient questions related to cost, insurance, and treatment decisions.
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Recognize how Large Language Model Optimization (LLMO) strengthens practice credibility and visibility, enabling AI systems to reference and recommend a dental practice through authoritative, clearly structured long-form educational content.
Evaluate practical opportunities to improve AI search visibility in order to outperform competing practices and increase qualified new patient acquisition and revenue.
HOSTED BY
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Dr. Paul Goodman
Dr. Paul Goodman is a dentist, multiple-practice owner, transitions broker, and founder of both Dental Nachos and Dentist Job Connect. Many people know him as "Dr. Nacho."
His online and virtual community of over 60,000 dentists strives to help each other increase happiness, decrease stress, and reduce the number of times dentists feel like crying inside a day.
Dentist Job Connect is proud to help practice owners connect with associate dentists to share in the joy of dentistry, which Dr. Nacho describes as full contact arts and crafts.
FEATURED PRESENTER
Pete Johnson, Co-founder Lasso MD, VP of Sales & Strategy
Pete Johnson is the cofounder of Lasso MD, the #1 new patient marketing platform built specifically for dental practices. A true innovator in dental website design and digital marketing solutions, Pete saw how traditional agencies routinely overpromised, underdelivered, and failed to provide the transparency practices truly deserve. Frustrated by the disconnect between flashy promises and real-world results, he helped launch Lasso MD to bring clarity, accountability, and measurable growth to the dental industry. Passionate about helping practices thrive, Pete combines data-driven strategies with a deep commitment to turning vision into results, making big dreams a reality for every office he serves.
BROUGHT TO YOU IN COLLABORATION WITH OUR AWESOME SPONSOR, LASSO MD!
Lasso MD’s Integrated All-in-One New Patient Marketing Platform takes the guesswork out of growth. Our AI-powered digital marketing and automated patient acquisition software work seamlessly to attract, convert, and retain more patients—while giving you real-time insights into your ROI.
Dental Nachos members get up to 20% off new marketing packages.